Backlink Prospecting strategy
Backlink Prospecting Guide for BigCommerce stores
Stop chasing generic links and start building domain authority that drives revenue. This workflow guides you through identifying high-context BigCommerce partners, integration opportunities, and authoritative industry voices that move the needle for e-commerce merchants.
12Prospecting Methods
Data-Driven Link Building
BigCommerce App Marketplace Showcase
High Context
Query: "BigCommerce apps", "BigCommerce integrations"
1. Identify top-ranking BigCommerce app roundups and directories. 2. Analyze competitor listings for unique selling propositions (USPs) and feature highlights. 3. Pitch BigCommerce or app partners with an 'Integration Spotlight' focusing on how your SaaS enhances the merchant experience beyond existing solutions. Highlight specific workflow automations or data insights.
Query
Growth Focused Implementation
E-commerce Platform Backlink Gaps
Data Driven
Common backlinks of 3+ BigCommerce agencies/consultants
1. Export backlink profiles of leading BigCommerce development agencies and SEO consultants. 2. Use 'Link Intersect' tools to find shared referring domains. 3. Filter for 'Dofollow' links from relevant e-commerce or marketing sites. 4. Reach out to site owners explaining how your SaaS offers a superior solution or integration for merchants they serve.
Efficiency
Growth Focused Implementation
Unlinked Merchant Mentions
Low Effort
Query: "[Your SaaS Name] BigCommerce" -site:yourdomain.com
1. Set up Google Alerts for your SaaS name combined with 'BigCommerce' or key merchant pain points. 2. Filter for new mentions on authoritative e-commerce blogs, forums, or news sites. 3. Reach out to the author thanking them for the mention. 4. Politely request conversion to a hyperlink pointing to your relevant integration page or solution brief.
Success %
Growth Focused Implementation
BigCommerce Resource Hub Inclusion
Evergreen
"BigCommerce resources", "e-commerce tools list"
1. Find curated resource pages by BigCommerce agencies, tech reviewers, or industry associations. 2. Identify a specific gap in their current listings (e.g., lack of advanced analytics, headless commerce enablers). 3. Offer a free demo, a white-glove onboarding for their audience, or a unique data insight report. Provide a concise, benefit-driven description.
Authority
Growth Focused Implementation
Official BigCommerce Partner Program
High DR
"BigCommerce partner directory", "app partner program"
1. Verify your listing in the official BigCommerce Partner Directory. 2. If not listed, apply through their developer portal. 3. Ensure your listing details unique value propositions for BigCommerce merchants and includes deep links to your integration documentation and support pages.
Trust
Growth Focused Implementation
Abandoned E-commerce Tech Link Building
Helpful
Discontinued e-commerce platforms + "alternatives"
1. Identify niche e-commerce platforms that have ceased operations. 2. Use backlink analysis tools to find pages linking to these defunct platforms. 3. Create a comprehensive guide or tool comparison for merchants migrating from those platforms. 4. Outreach to linking domains highlighting the broken link and offering your SaaS as the modern solution.
Value Add
Growth Focused Implementation
Automate your BigCommerce stores backlink outreach today.
Join 2,000+ teams scaling with AI.
The 'Merchant Growth' Skyscraper
Scale
Analysis of top-ranking guides on 'e-commerce growth strategies'
1. Find the #1 ranking guide for a high-intent merchant keyword (e.g., 'increase online sales'). 2. Identify missing elements: advanced segmentation tactics, AI-driven personalization examples, or omnichannel integration case studies. 3. Develop the 'Definitive Guide to Scalable E-commerce Growth'. 4. Message sites linking to the original with your superior, data-rich asset.
Impact
Growth Focused Implementation
Guest Contributions to E-commerce Publications
Quality
"e-commerce marketing" "write for us", "retail tech" contributor
1. Search for established e-commerce publications and blogs (e.g., Practical Ecommerce, Retail Dive). 2. Analyze their most shared articles and author guidelines. 3. Pitch 3 unique, data-driven article ideas focusing on BigCommerce merchant challenges. 4. Naturally integrate a link to a relevant, deep-funnel asset (e.g., case study, technical guide) within the content.
Editorial
Growth Focused Implementation
Podcast Interviews on E-commerce Growth
Branded
"e-commerce podcast" interviews, "merchant success stories"
1. Identify prominent e-commerce podcasts targeting merchants or agency owners. 2. Pitch your founder or a product expert for interviews discussing specific merchant challenges your SaaS solves. 3. Post-interview, provide a concise 'Show Notes' summary. 4. Offer a unique downloadable resource (e.g., 'BigCommerce Conversion Optimization Checklist') and ask the host to include the link in the episode description.
Context
Growth Focused Implementation
BigCommerce Community Forum & Dev Docs
Developer
"BigCommerce community" forum, "developer docs" integration
1. Actively monitor BigCommerce community forums (e.g., BigCommerce Community, Stack Overflow tagged 'bigcommerce'). 2. Provide expert, technical solutions to merchant problems. 3. If your SaaS is a direct solution, reference it with a link to a specific 'how-to' guide or integration tutorial, not just the homepage.
Utility
Growth Focused Implementation
E-commerce Glossary Reference Links
Authority
"[e-commerce term] definition" source, "headless commerce" explained
1. Develop a comprehensive glossary of e-commerce and BigCommerce-specific technical terms. 2. Identify articles discussing advanced concepts (e.g., PIM, headless architecture, CDP) that lack clear definitions. 3. Suggest linking to your authoritative glossary entry. 4. Offer to provide expert insights for future technical content.
Topical
Growth Focused Implementation
Proprietary E-commerce Trend Reports
Viral
Anonymized merchant data + "e-commerce trends" pitch
1. Aggregate anonymized, aggregated usage data from your SaaS platform across BigCommerce merchants. 2. Identify a unique, surprising trend (e.g., 'Cross-border sales via BigCommerce up 35% driven by AI personalization'). 3. Create a concise, visually appealing 3-slide summary or infographic. 4. Pitch this exclusive data insight to key e-commerce journalists and trade publications.
Scale
Growth Focused Implementation
Pro Tips & Insights
01
Niche Authority > Domain Rating. A link from a reputable BigCommerce agency or a specialized e-commerce publication often yields higher ROI than a generic DR80 site.
02
Personalized Outreach is Non-Negotiable. Reference specific merchant pain points or BigCommerce features in your outreach emails to demonstrate genuine understanding.
03
Develop 'Merchant Success' Assets. Create calculators (e.g., ROI calculator for BigCommerce migrations), templates, or benchmark reports that naturally attract links from solution-oriented content.
04
Monitor 'Integration Velocity'. A steady stream of high-quality links from complementary BigCommerce apps or service providers signals strong ecosystem relevance.
Other resources
Free Tools
All ToolsOther Resources for BigCommerce stores
Backlink Prospecting for Other Niches
Automate your entire
SEO content production.
Amplefound uses autonomous agents to research, write, and promote rank-ready content that sounds exactly like your brand. Scale your organic traffic without the manual grind.