Backlink Prospecting strategy
Backlink Prospecting Guide for BigCommerce users
Stop chasing generic links and start building domain authority that drives revenue for BigCommerce stores. This workflow guides you through identifying high-context integration partners, authoritative BigCommerce community voices, and unique partnership opportunities that move the needle for your e-commerce business.
12Prospecting Methods
Data-Driven Link Building
BigCommerce App & Integration Spotlights
High Signal
Query: "BigCommerce apps", "BigCommerce integrations"
1. Identify top-ranking listicles of apps/integrations. 2. Analyze competitor inclusion and their feature focus. 3. Pitch the listicle author with a unique angle on your app's value proposition or a new feature that solves a specific merchant pain point not covered. Offer an 'Expert Update' with comparative data.
Contextual Relevance
Growth Focused Implementation
BigCommerce Solution Partner Gaps
Data-Driven
Common backlinks of 3+ BigCommerce Solution Partners
1. Export backlink profiles of leading BigCommerce Solution Partners (agencies, tech providers). 2. Use 'Link Intersect' to find shared referring domains. 3. Filter for 'Dofollow' and relevance to e-commerce tech. 4. Reach out to the site owner explaining how your SaaS offers a superior integration or complementary functionality for BigCommerce merchants.
Strategic Alignment
Growth Focused Implementation
Unlinked BigCommerce Mentions
Low Effort
Query: "Your App Name" BigCommerce -site:yourdomain.com
1. Set up Google Alerts for your app name + 'BigCommerce'. 2. Filter for new mentions on relevant e-commerce blogs, forums, or news sites. 3. Reach out to the author thanking them for the mention and politely request to convert it to a link, highlighting the benefit to their BigCommerce merchant audience.
Brand Visibility
Growth Focused Implementation
BigCommerce Resource Hub Inclusions
Evergreen
"BigCommerce resources", "e-commerce tools list"
1. Find curated resource pages from BigCommerce agencies, platforms, or communities. 2. Identify gaps (e.g., lack of advanced analytics tools for BigCommerce). 3. Offer a free trial, a demo, or a specific pillar guide relevant to BigCommerce merchants. Provide a concise, ready-to-use description.
Platform Authority
Growth Focused Implementation
BigCommerce App Marketplace Link Building
High DR (Marketplace)
"BigCommerce App Marketplace", "e-commerce app directory"
1. Ensure your app is listed in the official BigCommerce App Marketplace. 2. Optimize your listing with rich descriptions, screenshots, and direct links to your integration documentation. 3. Explore listings of complementary apps and pitch them for cross-promotional opportunities or co-authored content targeting BigCommerce users.
Ecosystem Trust
Growth Focused Implementation
Broken Link Building for E-commerce Guides
Helpful
Dead BigCommerce guides + 10+ backlinks
1. Identify discontinued BigCommerce apps or outdated e-commerce guides. 2. Use SEO tools to find their most-linked 404 pages. 3. Create an updated, superior resource for BigCommerce merchants. 4. Reach out to linking domains, notifying them of the broken link and offering your improved content as a replacement.
Value Proposition
Growth Focused Implementation
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Analysis of top-ranking BigCommerce content assets
1. Find the #1 ranked guide for a critical BigCommerce keyword (e.g., 'headless BigCommerce'). 2. Identify its weaknesses (outdated info, poor UX, missing sections). 3. Develop a 10x better, data-rich, interactive guide. 4. Prospect sites linking to the original and pitch your definitive resource.
Content Dominance
Growth Focused Implementation
Guest Posting on E-commerce Authority Sites
Quality
"BigCommerce contributor", "e-commerce marketing write for us"
1. Identify high-authority blogs covering e-commerce and BigCommerce. 2. Analyze their most successful content. 3. Pitch 3 unique, data-backed article ideas tailored to their audience. 4. Naturally integrate a contextual link to a relevant deep-funnel resource on your site (e.g., a case study of a BigCommerce store).
Editorial Placement
Growth Focused Implementation
BigCommerce Podcast Guesting & Resources
Branded Authority
"BigCommerce podcast", "e-commerce growth podcast"
1. Pitch your founders/experts for interviews on relevant e-commerce and BigCommerce podcasts. 2. Post-episode, provide a curated 'Show Notes' summary. 3. Include a link to a valuable, exclusive 'Bonus Resource' (e.g., a BigCommerce migration checklist). 4. Request the host include this link in the episode description for listener value and SEO.
Audience Engagement
Growth Focused Implementation
BigCommerce Community & Developer Forums
Developer Focused
"BigCommerce community", "BigCommerce developer docs"
1. Monitor official BigCommerce community forums, Stack Overflow tags, and GitHub issues. 2. Provide expert, technical solutions to merchant or developer problems. 3. If your SaaS directly solves the issue, reference it with a link to a specific 'How-To' documentation page, not just your homepage.
Technical Utility
Growth Focused Implementation
E-commerce Glossary Reference Links
Educational
"headless commerce definition" + source
1. Build a comprehensive glossary of e-commerce and BigCommerce terminology. 2. Find articles using complex terms (e.g., 'PIM', 'CDP') without clear definitions. 3. Suggest they link to your glossary entry for clarity for their BigCommerce audience. Offer to review their technical content.
Topical Authority
Growth Focused Implementation
Proprietary E-commerce Data Stories
Viral Potential
BigCommerce usage data + "e-commerce journalist"
1. Aggregate anonymized usage data from your BigCommerce integrations. 2. Identify unique trends (e.g., 'Average Order Value increase from X integration'). 3. Create a concise, visually appealing data story (3-5 slides). 4. Pitch this exclusive data insight to relevant e-commerce tech journalists and publications.
Data Authority
Growth Focused Implementation
Pro Tips & Insights
01
Relevance to BigCommerce merchants > Domain Rating. A link from a respected BigCommerce agency blog is gold.
02
Personalize outreach to BigCommerce partners and publications. Generic pitches are ignored.
03
Create 'Link Magnets' specifically for BigCommerce users: migration calculators, theme comparison tools, or abandoned cart recovery templates.
04
Monitor 'Link Velocity' from BigCommerce-related sources. Consistent, quality link acquisition is key for platform relevance.
Other resources
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